A gift for
those most precious to you...
Optimal levels of essential Nutrients
to provide your baby with the foundation
for a healthy life
Supplemented with vitamins, minerals
and key nutrients to support your child’s
growth and development milestones
Supports healthy development and
complements the introduction of solid
foods for your baby.

Starting from the day they are born we naturally want the best in life for our children. First Life is a range of infant, baby and toddler formulas designed for discerning parents who are not able to, or who chose not to breastfeed.

Carefully formulated with a unique combination of nutrients and minerals to support each stage of a baby’s life and made with premium New Zealand cow milk, First Life is complete care you can trust

Optimal levels of essential Nutrients
to provide your baby with the foundation
for a healthy life
infant_logo
Infant Formula

from birth to 6 months
infant

Carefully formulated with a unique combination of nutrients and minerals to support each stage of a baby’s life.

First Life™ Infant Formula is made to the highest infant formula standards making it your first choice for bottle fed infants.

Lactose, Vegetable Oils, Skim Milk Powder, Galacto-Oligosaccharides (GOS), Whey Protein Powder, Minerals (Calcium Carbonate, Di-Calcium Hydrogen Phosphate, Potassium Chloride, Di-Potassium Hydrogen Phosphate, Sodium Chloride, Magnesium Chloride, Ferrous Sulphate, Zinc Sulphate, Copper Sulphate, Manganese Sulphate, Potassium Iodide, Sodium Selenite, Potassium Citrate, Sodium Citrate), Arachidonic Acid (ARA), Docosahexaenoic Acid (DHA), Fructo-Oligosaccharides (FOS), Vitamins (L-Ascorbic Acid, dl-α-Tocopherol Acetate, Vitamin A Acetate, Cholecalciferol, Niacinamide, Thiamine Hydrochloride, Calcium D-Pantothenate, Phytonadione, Pyridoxine Hydrochloride, Folic Acid, Cyanocobalamin, D-Biotin, Riboflavin, Choline Bitartrate, Inositol, Choline Chloride), Lactoferrin, Nucleotides (Cytidine-5′-Monophosphate, Uridine-5′-Monophosphate Disodium, Adenosine-5′-Monophosphate, Guanosine-5′-Monophosphate Disodium, Inosine-5′-Monophosphate Disodium), L-Carnitine, Taurine.
Baby’s Age Cooled Boild Water (ml) Level Scoops of Formula* Feeds Per Day
Up to 2 weeks 50 1 7-8
2 weeks to 2 months 100 2 6-7
2 to 4 months 150 3 5-6
4 to 6 months 200 5 4-5

1 scoop=7.2 g
*1 scoop added to 50 ml water yields approximately 55 ml of formula. This is a general guide only, your baby may need more or less than shown.
100ml of Formula=13g of powder +90ml of water

Contains dairy, fish and soy components.

Supplemented with vitamins, minerals
and key nutrients to support your child’s
growth and development milestones
follow

First Life™ Follow-On Formula offers advanced nutrition for infants from 6 months onwards making it your first choice for bottle fed infants.

Supports healthy development and
complements the introduction of solid
foods for your baby.
toddler_logo
Toddler Formula

from 12 months – 36 months
toddler

Carefully formulated with a unique combination of nutrients and minerals to support each stage of a baby’s life.

First Life™ Toddler is a nutritious milk supplement designed to complement the dietary needs of active toddlers making it your first choice for your toddler.

Skim Milk Powder, Lactose, Vegetable Oils, Galacto-Oligosaccharides (GOS), Whey Protein Powder, Arachidonic Acid (ARA), Docosahexaenoic Acid (DHA), Minerals (Calcium Carbonate, Di-Potassium Hydrogen Phosphate, Di-Calcium Hydrogen Phosphate, Potassium Chloride, Magnesium Chloride, Ferrous Sulphate, Zinc Sulphate, Copper Sulphate, Manganese Sulphate, Potassium Iodide, Sodium Selenite, Potassium Citrate, Sodium Citrate, Sodium Chloride), Fructo-Oligosaccharides (FOS), Vitamins (L-Ascorbic Acid, dl-α-Tocopherol Acetate, Vitamin A Acetate, Cholecalciferol, Niacinamide, Calcium D-Pantothenate, Cyanocobalamin, Phytonadione, Thiamine Hydrochloride, Pyridoxine Hydrochloride, Folic Acid, D-Biotin, Riboflavin, Choline Chloride, Inositol), Lactoferrin, Nucleotides (Cytidine-5′-Monophosphate, Uridine-5′-Monophosphate Disodium, Adenosine-5′-Monophosphate, Guanosine-5′-Monophosphate Disodium, Inosine-5′-Monophosphate Disodium), Taurine, L-Carnitine.
Baby’s Age Cooled Boild Water (ml) Level Scoops of Formula* Feeds Per Day
12 – 36 months 200 4 1-2

1 scoop=8.5g
*4 scoops added to 200 ml water yields approximately 220 ml of formula. This is a general guide only, your baby may need more or less than shown. Formulated supplementary food for young children.
100ml of Formula=15g of powder +90ml of water

Contains dairy, fish and soy components.

New Image has 29 years (and counting) in the health and wellbeing industry, a team of dedicated professionals and advanced facilities standing behind the products you and your family use.
Our Story
about

The First Life brand and range of products are 100% owned and manufactured by New Zealand parent company New Image Group. Founded in 1984 by respected farmer and entrepreneur, Graeme Clegg, New Image has grown to be a leader in the development of dairy based health and wellbeing products.

New Image owns a number of facilities around the Auckland area, including a special purpose built spray drying plant, giving us the ability to not just manufacture, but to also control the production and supply of major ingredients for many of our nutritional products, all right here in New Zealand.

Having trusted suppliers, in-house research and development experts and our own specialised manufacturing facilities gives New Image the ability to complete all steps in the delivery of nutritional powders, providing the highest level of quality and efficiency for our consumers.

Quality

Great products can only be made from quality ingredients. The quality of First Life products starts with milk and the quality of milk is derived from its source.

We source our milk from free range, pasture fed cows from New Zealand farms that put the health of their animals first, we believe this results in a better quality product for our consumers.

Quality extends into everything we do. We strive to be the best and make the safest, most effective products. Manufactured in our New Zealand Standard Food-Grade compliant factories by parent company New Image Group, each product batch is rigorously tested. Our on-site quality manager and team maintain this integral aspect of our business.

Breast is best

Breastfeeding is the normal way to feed a baby and is important for baby’s health and well-being. The World Health Organization recommends exclusive breastfeeding until six months of age, and then to complement breastfeeding with the appropriate introduction of solid foods with continued breastfeeding up to two years of age. There is no question that breast milk provides the best possible nutrition for infants however, when a baby does not receive breast milk the only suitable and safe alternative is a scientifically developed infant formula.

Breastfeeding provides babies with the best nutrition and is preferred whenever possible. Professional advice should be followed before using an infant formula. Introducing partial bottle feeding could negatively affect breastfeeding. Good maternal nutrition is ideal for breastfeeding and reversing a decision not to breastfeed may be difficult. Infant formula should be used as directed. Proper use of an infant formula is important to the health of the infant. Social and financial implications should be considered when selecting a method of feeding.

Good nutrition provides babies and toddlers with the foundation of a healthy start in life. Nothing can replace the importance of breast feeding for nutrition and bonding, but for parents who are not able to, or who choose not to breast feed First LifeTM provides a quality alternative you can trust.

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New Zealand Headquarters:
New Image House,
19 Mahunga Drive,
Mangere Bridge,
Auckland 2022,
New Zealand.